Why Small Businesses Need a Marketing Consultant

More often than not, many small businesses take a DIY approach to marketing without having a marketing background or expertise needed to develop a strategic growth plan.

When using a DIY approach, many companies choose initiatives blindly and waste both time and funds. If you don't have marketing expertise, save resources and invest in your company's success by hiring a marketing professional to help with growth and branding efforts, rather than allocate funds blindly, not get results, and have to start over with initiatives.

Below is a snapshot of how marketing consultants help small businesses:

Maximize Your Company's Marketing Dollars

Many small businesses spend marketing dollars on advertising and other initiatives without having true metrics and details that properly evaluate opportunities including forecasted data, return, and viewership. If you don’t know how to spend your marketing dollars, don’t spend. It would be more beneficial in the long run to hold off on items until you know the true value.

Marketing consultants lead small businesses in the right direction of marketing spend. We have the experience and intel to share how much items should cost, how you should utilize spend, and what type of return you should expect. At Republic One Exhibitions, we effectively develop and manage marketing budgets, and utilize negotiating skills when applicable to get our clients the best possible prices and return.

Evaluate Performance and Calculate Return

Many small businesses measure the effectiveness of marketing initiatives primarily from instant leads and sales without looking into details of campaigns. While sales is the number one goal, and while all businesses want quick sales, a true marketing campaign has many measuring points including traffic, viewership, click-through-rates, bounce-rates, and more, that determine how initiatives are performing and how to optimize these for desired results.

When evaluating a campaign, a marketing consultant would analyze data to determine how campaigns could be optimized for better performance. For example, if your business is running a Google Adwords campaign and generating high-volume web traffic accompanied by high bounce rates and low inquiries, this is a tell-tale sign that something is wrong, whether it’s facets within your Adwords campaign, and, or, facets related to your website.

At Republic One Exhibitions, we evaluate, analyze, monitor, and optimize initiatives for companies to get the best possible results. If you’re looking at campaign results one-dimensionally and not comprehensively, you’re doing an injustice to your marketing dollars and return on investment.

Establish Your Brand's Competitive Edge

Businesses need solid foundation to establish a competitive edge, unique voice, and identity in the marketplace. Fundamental foundation deliverables for brands include market research, brand identity, and brand positioning. Small businesses need to identify and establish unique value propositions to showcase benefits for buyers within the marketplace, and communicate why buyers should choose their brand.

Republic One Exhibitions helps small businesses establish a competitive edge, accelerate growth, enhance brand awareness, and engage with target audiences.

Set Your Company Up For Success

Save your business resources, and extend marketing efforts to establish your brand’s identity and provide growth consulting. If you’re ready grow your brand, call us today at 281.408.4895 or send us an inquiry.  We're here to help you, and ready to engage. Let’s set your brand up for success.