When selecting a trade show display, there are a multitude of options to choose from, ranging from custom-built to turnkey options, and everything in between.
When choosing a trade show display, it's important to establish answers to the following questions:
• How often will you use the display?
Think of your trade show display is an investment. Forecast how often your company plans to use the booth and in which capacities.
• Will the display be used for standard 10 x 10 booths, or other sizes?
If you need a versatile display that can be used in booth spaces of differing sizes, choosing a modular option will allow for flexibility.
• What message do you plan to convey with the booth design?
Trade show attendees decide whether to visit a booth within seconds. To draw optimal foot traffic, your display should quickly and easily convey what your company offers, and quickly draw engagement. If your company targets multiple industries, this will need to be strategized for booth design graphics.
• What is your budget for trade show freight and drayage?
Consider the shipping size and weight when deciding on a display. Trade show freight and drayage costs add up very quickly. If you exhibit internationally, count on higher fees than domestic exhibits.
• Do you plan to set the booth up yourself or hire labor for this function?
The decision to hire labor for booth setup and teardown can get quite costly. If you have a large booth display (20 x 20 and up), hiring labor is often a necessity. Keep in mind that labor costs vary per city.
• Does the booth display align with your company goals and objectives?
Think of your company branding and overall objectives. This should be considered when choosing the display, including frame and graphics.
• Do you need to include media elements and product displays in your booth?
The display chosen should be flexible to have enough room and add-ons to display media and products, or be small enough for these items to be located elsewhere in the designated booth area.
Answering the above questions when selecting a trade show booth will enable you to choose the best option for your company. When thinking big-picture for your display, keep in mind that if you utilize your trade show display for a while and need an update, you could likely keep the frame of your design, and create new graphics to give it a fresh look.
If you need help selecting the right trade show booth for your company, call us today at 281.408.4895, or send us an inquiry.
More often than not, many small businesses take a DIY approach to marketing without having a marketing background or expertise needed to develop a strategic growth plan.
When using a DIY approach, many companies choose initiatives blindly and waste both time and funds. If you don't have marketing expertise, save resources and invest in your company's success by hiring a marketing professional to help with growth and branding efforts, rather than allocate funds blindly, not get results, and have to start over with initiatives.
Below is a snapshot of how marketing consultants help small businesses:
Maximize Your Company's Marketing Dollars
Many small businesses spend marketing dollars on advertising and other initiatives without having true metrics and details that properly evaluate opportunities including forecasted data, return, and viewership. If you don’t know how to spend your marketing dollars, don’t spend. It would be more beneficial in the long run to hold off on items until you know the true value.
Marketing consultants lead small businesses in the right direction of marketing spend. We have the experience and intel to share how much items should cost, how you should utilize spend, and what type of return you should expect. At Republic One Exhibitions, we effectively develop and manage marketing budgets, and utilize negotiating skills when applicable to get our clients the best possible prices and return.
Evaluate Performance and Calculate Return
Many small businesses measure the effectiveness of marketing initiatives primarily from instant leads and sales without looking into details of campaigns. While sales is the number one goal, and while all businesses want quick sales, a true marketing campaign has many measuring points including traffic, viewership, click-through-rates, bounce-rates, and more, that determine how initiatives are performing and how to optimize these for desired results.
When evaluating a campaign, a marketing consultant would analyze data to determine how campaigns could be optimized for better performance. For example, if your business is running a Google Adwords campaign and generating high-volume web traffic accompanied by high bounce rates and low inquiries, this is a tell-tale sign that something is wrong, whether it’s facets within your Adwords campaign, and, or, facets related to your website.
At Republic One Exhibitions, we evaluate, analyze, monitor, and optimize initiatives for companies to get the best possible results. If you’re looking at campaign results one-dimensionally and not comprehensively, you’re doing an injustice to your marketing dollars and return on investment.
Establish Your Brand's Competitive Edge
Businesses need solid foundation to establish a competitive edge, unique voice, and identity in the marketplace. Fundamental foundation deliverables for brands include market research, brand identity, and brand positioning. Small businesses need to identify and establish unique value propositions to showcase benefits for buyers within the marketplace, and communicate why buyers should choose their brand.
Republic One Exhibitions helps small businesses establish a competitive edge, accelerate growth, enhance brand awareness, and engage with target audiences.
Set Your Company Up For Success
Save your business resources, and extend marketing efforts to establish your brand’s identity and provide growth consulting. If you’re ready grow your brand, call us today at 281.408.4895 or send us an inquiry. We're here to help you, and ready to engage. Let’s set your brand up for success.